Video Trends to Look for in 2025 by Luma 3 Productions
It’s looking like 2025 is going to be another great year for video marketing. With new technologies and strategies taking center stage, it’s clear that videos aren’t just a nice-to-have anymore, they’re pretty much essential for many people. Whether you’re a small business or a big brand, staying ahead of these trends is key to reaching your audience and driving results. So, I’m going to discuss some video trends to look for in 2025 and how you could use them to your advantage.
As dedicated Videographers in NC, Luma 3 Productions is here to hopefully provide guidance through the latest video trends, helping you craft content that resonates and makes an impact.
Why Video Marketing Matters More Than Ever
In 2025, video continues to dominate online content. A whopping 91% of marketers say video has helped increase brand awareness, and 93% report positive ROI from their video campaigns. With internet users consuming over 78% of online traffic through videos, businesses can’t afford to skip this powerful tool that is dominating social media and beyond. THIS is where you can find some of these stats.
Let’s dive into the top video trends you should know about and how to use them effectively.
Top Video Trends for 2025
1. AI-Generated Video Content
AI is transforming video production. Tools like DALL-E and Midjourney have already changed the game for image creation, and now they’re moving into video. However, brands should tread carefully. AI can feel impersonal if overused and not given the human touch. I would recommend using AI to build a foundation. Even major companies like Coca-Cola have faced backlash for leaning too heavily on AI.
2. Short-Form Video Content
Attention spans are short, and platforms like TikTok, Instagram Reels, and YouTube Shorts thrive on bite-sized content. Whether you’re a small business or one of the top NC Production Companies, short-form videos are a must for grabbing attention quickly with a good hook.
3. Omnichannel Video Marketing
Your audience isn’t limited to one platform, so why should your videos be? Repurposing content across multiple platforms (like TikTok, Instagram, and LinkedIn) ensures you reach more people. Tailor your video’s format and style to fit each platform’s audience. HERE is a video discussing Omnichannel.
4. User-Generated Content (UGC)
Encourage your customers to create content about your brand. It’s authentic, relatable, and great for building trust. Think of campaigns like GoPro’s user submissions, as they highlight real experiences and showcase the product’s value.
5. Employee-Generated Content
Show the human side of your business. BTS (Behind the scenes) videos from employees help customers connect with your brand on a personal level. These videos are perfect for social media and feel more genuine than polished marketing campaigns. This is a great way to show how you and your team works together.
6. Shoppable Videos
Make it easy for viewers to buy your product while they watch. Shoppable videos integrate e-commerce directly into the video, allowing users to click and purchase instantly. This trend is perfect for brands with physical products.
7. Low-Budget Videos
You don’t need a Hollywood budget to create impactful videos. Smartphones and basic editing tools can produce relatable, engaging content. Even large NC Production Companies are embracing this trend for its authenticity. I will sometimes mount my iPhone 15 Pro Max to my Sony FX3, using the Blackmaigic app the capture to my phone to create vertical, along with regular 16:9 video. You can read that HERE.
8. Personalized Videos
Viewers want content tailored to their needs. Create videos that address specific interests or stages of the buyer’s journey, like tutorials, setup guides, or feature highlights. Personalized content builds trust and drives conversions.
9. Live Streams and Virtual Events
Live video creates real-time interaction and builds community. Host Q&A sessions, product launches, or local event streams to engage your audience directly. As a business offering Wilmington NC Video Production, we used to do a lot of live streaming events, and have seen the engagement that it can bring.
10. Soundless Videos
About 85% of social media videos are watched without sound. Adding subtitles and visual cues ensures your message is clear, even in silence. Having captions is a great example. It’s easer then you think when using a service like Descript.
How Luma 3 Productions Can Help
FAQs About Videographers in Wilmington NC
Why should I hire a videographer for my business?
Hiring a professional videographer ensures high-quality content that resonates with your audience. Experienced Videographers in NC, like Luma 3 Productions, know how to tell your story effectively and create videos that drive results.
What types of videos are best for small businesses?
Short-form videos, product explainer videos, and BTS content are perfect for small businesses. These formats are engaging, affordable, and great for social media. Less is more, and this applies to video too.
How much does it cost to hire a videographer in Wilmington, NC?
Costs vary depending on the type of project and its complexity. At Luma 3 Productions, I can offer competitive pricing for Wilmington NC Video Production, tailored to your unique needs.
Do I need drone footage for my video?
Drone footage can bring a unique and dynamic perspective to your videos, especially for real estate or outdoor events. At Luma 3 Productions, I specialize in aerial photography and drone videography, helping you add that extra professional touch to your projects.
FAQs About Luma 3 Productions
What services does Luma 3 Productions offer?
Specializing in video production, drone photography, real estate videography, and tape digitizing. Whether you need a promotional video or a digital archive of old tapes, we’ve got you covered.
Where is Luma 3 Productions located?
We operate in Wilmington, NC, and Northern Virginia, providing high-quality video production services to businesses in both areas.
How do I get started with Luma 3 Productions?
Getting started is easy! Reach out to us through our website, and we’ll discuss your project and goals. Let’s create something amazing together! You can also talk to a real human by calling (910) 998-0844.
Video marketing in 2025 is all about staying flexible, creative, and audience-focused. By embracing these trends and working with professional Videographers in NC like Luma 3 Productions, your business can stand out and succeed in an increasingly competitive market. Ready to get started? Contact us today!
In Conclusion: Why Choose Luma 3 Productions as Your Videographers in NC
In conclusion, the video trends of 2025, from AI-generated content to low-budget authentic videos, are shaping how businesses connect with their audiences. Staying ahead of these trends requires creativity, strategy, and the right production team. That’s where Luma 3 Productions comes in. Being a NC production company, we’re passionate about crafting videos that elevate your brand and captivate your audience.
Ready to bring your vision to life? Follow us or drop an email at info@luma3productions.com to get started on your next video project!
