Vertical Video in Wilmington, NC: A Complete Guide by Luma 3 Productions
If you’re a content creator, brand, or business owner in Wilmington, NC, looking to make an impact on social media, then vertical videos are your new best friend. Vertical video is the go-to format for mobile platforms like TikTok, Instagram, and Snapchat, making it essential for anyone wanting to engage with their audience on the go. In this guide, we’ll walk you through the essentials of creating engaging vertical videos, the benefits of using them, and how Luma 3 Productions can help you achieve professional-quality results. Now, I will admit that I’m not a huge fan of vertical videos, as I feel it leaves out a lot of the details a horizontal video would include. Our eyes see everything in 16:9, and modern TVs are broadcast in 16:9. Having said that, I have learned to embrace 9:16 formats and use them now.
What is Vertical Video?
Vertical video is a video format where the height is greater than the width, typically using an aspect ratio of 9:16. It’s designed for mobile devices, making it perfect for platforms like Instagram Stories and Reels, TikTok, and Snapchat. With more and more people consuming content on their phones, vertical videos help you capture attention naturally, no need for viewers to rotate their screens.
Why Choose Vertical Video in Wilmington, NC?
As Video Production in Wilmington, NC becomes increasingly focused on mobile and social media marketing, vertical videos are a powerful tool to stand out. Whether you’re promoting a business, showcasing a product, or simply engaging your audience, vertical videos make it easy for viewers to interact with your content comfortably on their smartphones. Click to go to homepage
Best Practices for Creating Vertical Videos
1. Select the Right Gear
Using high-quality equipment is key to producing stunning vertical videos. We recommend using 4K cameras like the Sony FX3 with wide lenses (such as the Sony 16-35mm f/2.8 G Master) to capture a variety of layers and details that enrich your story. Other models also work great for Video Production in Wilmington, NC, providing flexibility without sacrificing quality. It doesn’t have to be Sony. There are many cameras that produce great images. I’m a Sony shooter (don’t judge), so that’s the equipment I’m familiar with.
2. Stabilize Your Shots
Stability is crucial for creating professional-looking vertical videos. A tripod with a fluid ball head is ideal for keeping your camera vertical and stable. If you don’t have one, an L-bracket or a gimbal like the DJI Ronin-s. This is especially useful when you’re shooting on location in beautiful spots around Wilmington, NC, ensuring your footage remains smooth and visually appealing.
3. Frame Your Subject Properly
In vertical videos, it’s important to frame your subject carefully. Center your subject or use the rule of thirds to keep your shots balanced. Most cameras will allow you to turn on a grid. This will help you frame the action in the middle, especially if you’re shooting 16:9 and will repurpose to 9:16 in post. Wilmington’s scenic views provide fantastic backdrops, so make sure your main elements are in focus to highlight the beauty of the location.
4. Use Filters for Proper Exposure
Lighting changes quickly outdoors, and exposure can be tricky. Using ND (Neutral Density) or polarizing filters can help manage lighting and avoid overexposed footage, especially in Wilmington’s bright coastal areas. Cameras like the Sony FX3 offer advanced settings that provide dynamic range, helping to balance shadows and highlights. This is why I shoot in LOG most the time, so I have the dynamic range in post and can also create the mood.
5. Optimize for Mobile Devices
Vertical videos are meant for mobile viewing, so make sure text and graphics are readable on smaller screens. For example, subtitles should be large enough to be seen clearly, and audio should be recorded using a high-quality microphone. Testing your videos on a phone before posting ensures your content looks and sounds great.
6. Tell a Story With Close-Ups
Since vertical videos are immersive, close-ups and tight shots work really well to keep viewers engaged. Focus on key elements or details to create an intimate and engaging experience that captures your audience’s attention.
7. Test and Adapt
Before posting your video, watch it on a mobile device to make sure everything looks perfect. This allows you to catch any issues, adjust framing, or fix exposure. Testing ensures your video meets the standards of high-quality Video Production in Wilmington, NC.
Benefits of Vertical Video in Wilmington, NC
Mobile Optimization
Vertical videos are optimized for smartphone viewing, which makes up the majority of how people consume content these days. By creating content in this format, you make it easier for your audience to engage without rotating their phones.
Immersive Experience
With vertical videos, the entire screen is filled, offering an immersive experience that keeps viewers focused. This is great for capturing the beautiful coastal scenery and landmarks around Wilmington, NC, allowing you to fully showcase what the area has to offer.
Easy and Natural Creation
Because most people hold their phones vertically by default, capturing vertical video feels more natural and intuitive. You don’t need extra equipment—just point, shoot, and go!
YouTube Short – Aerials in coastal North Carolina: https://www.youtube.com/shorts/eO72fCp7JIc
FAQs About Vertical Video
How do I shoot a vertical video?
To shoot a vertical video, hold your phone upright or use a camera with a vertical setup. A tripod or stabilizer can help keep your shots steady, and make sure you set the aspect ratio to 9:16 for a true vertical format.
What’s the best aspect ratio for vertical video?
The most common aspect ratio for vertical video is 9:16. This fully utilizes smartphone screens, providing an immersive experience on platforms like TikTok and Instagram Stories.
What equipment should I use for vertical video?
A camera with 4K capabilities, such as the Sony FX3 or even an iPhone 15 Pro Max, which can also shoot LOG with the BlackMagic App, is ideal.
How can I stabilize my vertical video?
Use a tripod with a fluid ball head or an L-bracket to keep your camera stable. You can also use a stabilizer or gimbal for mobile shooting.
FAQs About Luma 3 Productions
What services does Luma 3 Productions offer?
Luma 3 Productions offers a variety of services, including video production services in Wilmington, NC, tape digitizing, aerial photography, and real estate photography. We specialize in creating content that helps small businesses promote their products and services effectively. Click here
How can Luma 3 Productions help with my vertical video project?
At Luma 3 Productions, we understand the importance of mobile-friendly content. We have the expertise and equipment to produce high-quality vertical videos that capture your story and engage your audience on social media platforms like Instagram, TikTok, and Snapchat.
Why choose Luma 3 Productions for Video Production in Wilmington, NC?
We are a local company dedicated to helping businesses and creators in Wilmington, NC, stand out with professional video content. Our experience with vertical videos ensures your project will be optimized for mobile devices, so your audience can enjoy an engaging and immersive viewing experience.
If you’re ready to start creating vertical videos that captivate your audience in Wilmington, NC, reach out to Luma 3 Productions. We’ll help you bring your story to life, one vertical video at a time!
If you liked this blog, here is another one on Exploring the World of Video Production: https://luma3productions.com/exploring-the-world-of-video-production-in-wilmington-nc/
