How to: Real Estate Videography in Wilmington NC

Real Estate Videography in Wilmington, NC

by Luma 3 Productions

If you’re a real estate agent or property owner looking to attract buyers online, video is one of the best tools you can use. In this post, I will walk you through how I create high-quality Real Estate Videography in Wilmington, NC from the gear I use to editing tips and drone footage. Whether you’re just curious or thinking about hiring a video pro, it might be worth a read for you. 

Let’s dive into how we make homes shine on video.

🎥 Step 1: Gear Up for Real Estate Videography

Camera

I like to use the Sony FX3, a powerful camera that gives great results—especially when shooting in SLog-3. This camera lets me capture detail in the shadows and I light the way is handles the highlights, which really helps when filming interiors with windows. On a side note, I can’t tell you enough how much I love this camera. It’s not perfect, but packs a lot and is and award winning camera. Read HERE.

Pro tip: Overcast days are actually better for shooting because the lighting is soft and even. Bright, sunny days can cause harsh shadows. The clouds act as a natural silk. 

Lens

A wide-angle lens is a must for Real Estate Photography in Wilmington, NC and video. I use the Sony G Master 16-35mm lens. It’s super sharp and lets us capture entire rooms in one shot. I usually shoot around f/5.6 to f/6.3 to keep everything in focus.

If you’re just starting out or on a tighter budget, the Sigma line also makes great wide-angle lenses.

🚶‍♂️ Step 2: Smooth Walk-Throughs with a Gimbal

I shoot most walk-throughs with the DJI Ronin-S gimbal. It keeps the footage smooth and steady while I move through the space.

To get clean shots:

• Balance your gimbal properly

• Slightly bend your knees

• Walk heel-to-toe (doesn’t have to be exact)

• Keep your arms loose

It takes practice, but smooth motion makes a big difference. And if you’re editing later in Premiere Pro or After Effects, the Warp Stabilizer can help clean up any small shakes.

🚁 Step 3: Drone Shots Matter

I use the DJI Mavic Air2S for all my aerial shots. These help show off the home’s location, yard, and surroundings. I always include:

• Wide establishing shots to set the scene

• Smooth flyovers of the backyard

• Slow reveals of the front of the home

It’s important to always follow FAA rules and maintain line of sight with the drone. (I’m FAA-certified, by the way.)

🖥️ Step 4: Editing the Final Video

Once I have got all the footage, I edit it in Adobe Premiere Pro.

Here’s the process:

• Import everything and change drone color profiles to Rec.709

• Lay down some royalty-free music

• Cut the footage to match the beat

• Use speed ramping for smooth transitions

• Apply a LUT for quick color grading

I try to keep editing time under an hour for highlight videos. Learning keyboard shortcuts, using plugins, and having a solid workflow can really speed things up. For some reason, I have to change the color profile to Rec.709 in Premiere. Otherwise the footage is washout when rendered out. 

🏡 Every Home is Different

Not every house is the same, so I adjust our approach to fit the property. Sometimes it’s the lighting, other times it’s the layout—but flexibility is key.

Real Estate Videography in Wilmington, NC isn’t just about having the right gear—it’s also about knowing how to tell the story of the home. My goal is to help potential buyers feel like they’ve already walked through the front door before they even schedule a showing.

🛠️ Tools I Use at a Glance

📍 Why Choose Luma 3 Productions?

At Luma 3 Productions, I specialize in both Real Estate Videography in Wilmington, NC and Real Estate Photography in Wilmington, NC. I help real estate agents and homeowners create content that gets attention online. Whether you’re listing a beach house or a downtown condo, we’re here to help you market it with confidence.

I also offer Video Production Wilmington NC services for businesses looking to promote more than just properties.

❓FAQs About Real Estate Photography Wilmington NC

What’s the difference between real estate photos and videos?

Photos are great for listing sites, but videos give potential buyers a better sense of space and flow. Videos can also include drone shots and music to create an emotional connection. I would recommend both, and I have a package that offers that. See HERE

How long does a real estate video take to shoot and edit?

Most shoots take 1-2 hours. I usually deliver the edited video within 24–48 hours.

Do I need drone shots for every listing?

Not always, but for homes with large yards, great views, or unique locations, drone footage really adds value.

Can you shoot on short notice?

Short answer is yes, but I do my best to accommodate fast turnarounds. Just contact us and we’ll let you know our availability.

❓FAQs About Luma 3 Productions

Where are you located?

Based in Wilmington, NC and also serve Northern Virginia, but the NOVA location is mainly for Tape Digitizing. I love working with local businesses and real estate professionals in both areas!

Are you FAA-certified for drone work?

Yes! I hold a Part 107 certification, which means I’m approved to fly drones commercially and safely.

What other services do you offer?

Besides Real Estate Photography in Wilmington, NC, we offer:

• Drone photography

• Vertical videos for social media

• Commercial video production

• Tape digitizing for old VHS and other formats

How do I book a shoot?

You can reach out to us through our website at luma3productions.com/ or message us on social media. We’ll walk you through the process and get your property on the schedule. You can also call (910) 998-0844

🎬Final Thoughts

Creating great Real Estate Videography in Wilmington, NC takes more than just a camera. It’s about planning, knowing your gear, and understanding how to show off a property in its best light. Whether you’re a realtor or a homeowner, high-quality video can help your listing stand out and sell faster.

Need help with your next real estate listing?
📩 Contact Luma 3 Productions today!

I wrote another blog HERE about Techniques for Real Estate Photography Wilmington NC