Vertical Video for Real Estate in Wilmington, NC: A Guide by Luma 3 Productions
In today’s world of social media, scrolling through feeds on mobile devices is how most people browse, including for real estate! This means that to truly capture attention and stand out, real estate listings need to adapt to vertical video formats. If you’re in Wilmington, NC, and looking to make an impact on Instagram, TikTok, and other mobile-first platforms, it’s time to consider the power of Vertical Video for Social Media.
In this guide, we’ll cover why Real Estate Vertical Videos are so effective, which platforms they work best on, and how Luma 3 Productions can help you create high-quality vertical videos that connect with your audience.
According to the National Association of Realtors, 63% of Realtors use social media to post listings. I beleive this trend will continue as more and more people are consuming video on mobil devices. Read more here: https://predis.ai/resources/real-estate-social-media-statistics/
Why Use Vertical Video for Social Media?
Check out this YouTube Short: https://youtube.com/shorts/zS7QzW5rlz0?feature=share
Engage the Mobile-First Audience
Real estate shoppers, especially younger ones, use mobile-first platforms like Instagram and TikTok to browse listings, so it’s crucial that your content fits their natural viewing habits. Studies show that vertical videos on mobile devices have a 90% higher completion rate among younger viewers, which means more people will actually watch your listing from start to finish, that is that you keep their attention.
Capture Attention Quickly
In a fast scrolling world, Vertical Video for Social Media is a perfect fit for short, attention-grabbing content. When your real estate videos fill the entire screen, there’s no need for viewers to turn their phones or zoom in. This format makes it easy to highlight the best features of a property with impactful visuals that grab attention instantly.
Ideal Platforms for Real Estate Vertical Videos
Each platform has its own video format preferences. Let’s look at where Real Estate Vertical Videos work best:
Instagram & TikTok
These platforms are built for vertical content and are hugely popular among Gen Z and Millennials. Instagram Reels, Stories, and TikTok videos default to vertical mode, which aligns perfectly with how users browse these platforms.
YouTube Shorts
While YouTube is traditionally a horizontal video platform, Shorts was created for vertical videos. Real Estate Vertical Videos can make a big impact here, reaching viewers who are looking for quick, engaging content. Shorts will need to be 60 seconds or shorter.
Facebook & Twitter
Both Facebook and Twitter support vertical video, though horizontal video is still common. However, using vertical videos here can help make your content more mobile-friendly.
How to Shoot Real Estate Vertical Videos That Work
Plan for the Format
Creating Real Estate Vertical Videos starts with planning. From shot composition to camera gear, everything needs to be tailored to the vertical format to ensure nothing gets cut off or lost in the frame. For instance, capturing a living room in vertical mode means focusing on specific features rather than trying to show the whole room in one shot. If you have to shoot horizontally, make sure to keep all the action in the middle of the frame. So when you’re using a 9:16 timeline in post production, nothing will fall out of the frame. To help with this, turn on rule of thirds guides in the camera and keep everything in the middle.
Use Smartphones or Vertical Gimbals
Shooting vertical video can be simple and effective with a smartphone, as they’re designed for this format. If you’re aiming for a more professional look, vertical gimbals can stabilize the footage and enhance the viewing experience. If you have an iPhone 15 Pro Max or later, try using cinematic mode and play with the settings. You could go even further and use the Blackmagic Camera app and really up your game!
Highlight Key Features in Short Clips
With Vertical Video for Social Media, you want to keep the shots quick and engaging. Show off the view, spotlight beautiful finishes, and guide viewers through with snappy, continuous clips. This approach keeps viewers interested and gives them a taste of what the property offers.
Luma 3 Productions: Your Partner in Video Production in Wilmington, NC
At Luma 3 Productions, we understand the importance of making an impression on social media. Our experience in Video Production in Wilmington, NC has taught us that crafting the right video for each platform is essential to helping real estate listings stand out. We’re here to support real estate agents and homeowners by creating high-quality vertical videos that showcase every detail, giving buyers an immersive look at each property.
FAQs About Shooting Vertical Videos
What’s the difference between vertical and horizontal videos in real estate?
Vertical video is perfect for mobile-first platforms, filling the screen on phones as it’s normally a 9:16 ratio. Horizontal video is often better for long, in-depth tours or platforms like YouTube where viewers might be watching on a desktop or larger screen.
Which platforms are best for Real Estate Vertical Videos?
Instagram Reels, Stories, and TikTok are the top platforms for Real Estate Vertical Videos, as they’re designed for vertical viewing on mobile devices. YouTube Shorts is another option that’s growing in popularity.
How can vertical video improve engagement on social media?
Vertical videos cater to mobile users, so they’re more likely to watch your content without turning their device. This seamless experience leads to higher engagement and helps listings reach a younger audience effectively.
How do I plan a shoot for vertical video?
Start by listing the key features you want to showcase. Think about framing for a vertical layout, and avoid wide shots that might cut off important details. If you plan for the vertical format from the beginning, your shoot will be smoother, and your video will look professional.
FAQs About Luma 3 Productions
What services does Luma 3 Productions offer?
Luma 3 Productions specializes in video production, aerial photography, and real estate photography, including Real Estate Vertical Videos for social media. Preserving memories by digitizing your old VHS tapes is another big part of our business. We help real estate agents and businesses promote their properties and services with high-quality visuals.
https://luma3productions.com/vhs-to-digital-transfers-service/
How can I contact Luma 3 Productions for a real estate video project?
You can contact Luma 3 Productions through our website or by giving us a call. We’d love to discuss your needs and how we can help make your listings stand out with customized Vertical Video for Social Media.
Phone: (910) 998-0844 – info@luma3productions.com
Do you offer video services outside of Wilmington, NC?
Yes, we’re based in Wilmington, NC, and Northern Virginia, and we work with clients in both areas to bring their projects to life.
Vertical Video for Social Media: Wrapping It Up
In conclusion, Vertical Video for Social Media is more than just a trend, it’s a powerful tool for real estate professionals looking to connect with modern, mobile first audiences. With platforms like Instagram, TikTok, and YouTube Shorts prioritizing vertical content, this format is ideal for quick, engaging property overviews that capture viewers’ attention. Plus, vertical video fits naturally into the way users already browse on their phones, making it easy for potential buyers to interact with your listings.
By choosing vertical video, you’re making your content accessible, shareable, and more likely to convert casual viewers into serious buyers. Ready to elevate your real estate marketing? Talk to a human at Luma 3 Productions to learn how our expert team can create compelling vertical videos for your properties!
Here is another blog I wrote. This is a how to about vertical video in general. https://luma3productions.com/vertical-video-in-wilmington-nc/
